Alpine Club of Himalaya is a trekking and tour company run by a group of enthusiastic tourism professionals. For over two decades, we have been helping travelers from around the globe make their dreams come true at the foothills or at the peaks of The Himalayas, Nepal.
Our business strategy will cover the need to quality services to various target customers to deliver the best services to ensure fully satisfy their needs and expectations. Thus, this will be undertaken through our professional team and providing the good quality custom-designed travel and tour packages especially in line with clients’ particular needs.
In marketing campaign, we plan to increase awareness of our services in various market segments especially looking at establishing a clear advantages in a growing competitive market.
We will provide clear inputs and information to our clients with the opportunity to focus on their core activities while on transportation side to ensure quality and improved services to satisfy their needs.
Our marketing promotional materials shall be professionally done so as to be reflective of image and reputation.
We ready to position ourselves as a quality trekking and tour operator, providing customer-need fulfilment, enjoyment, reliability and a good image. We plan to establish a good relations with all the relevant stakeholders, especially hotels and travel agents around the world to achieve seamless connectivity.
We also plan to have well-designed brochures, leaflets and other promotional materials to enable our clients to have a greater understanding of the types of services we offer and advantages of joining us.
In summary we intend to achieve the following objectives:
Internally we plan to create and nurture a cheerful, respectful and enjoyable environment for our employees, thus they are encouraged to respect the customers and the quality of the services we provide.
Additionally, follow-up will be compulsory to ensure customer satisfaction and make any improvements as recommended by the clients in future. We look for fair and responsible profits, enough to keep the company financially healthy as well as to fairly reward employees for their work and effort.
The key to success would be effective market segmentation through recognizing of several niche markets and implementation strategies. Along this, the company plans to implement advertising, direct selling and marketing strategies to the target markets.
Our direct selling marketing strategies will focus and engage with hotels and tour/travel agencies for major customers and advertising for more individual customers. (Examples travel/holiday fair or exhibitions).
Therefore, our key success factors will be following: